The life of a micro retailer in frontier markets is often less than envious. High uncertainty, limited capital, often topped with harassment. But what is a micro retailer? Micro retailers are often classified as enterprises employing fewer than 4 people, with a monthly turnover of less than $2,000 a month. They are generally independent, stock […]
There is increased interest in micro distributors and the potential they hold within an inclusive business model. Well documented micro distribution models include the Coca-Cola MDC (Micro-distribution centre) in Africa and Unilever’s Shakti model in India. Micro distributors can be found in emerging markets where markets are fragmented and modern trade (e.g. Walmart, Tesco) is […]
There is increased interest in the Coca-Cola Micro (or manual) distribution model, first launched in Ethiopia in 1999. The model has recently been selected by the IFC as one of “Inclusive Business Solutions” focused on distribution. On the 7th and 8th of October I will speak at the IFC conference titled “Inclusive Business Solutions: Expanding […]
A look at how Coca-Cola’s Manual Distribution Centres (MDCs) offer a commercial opportunity for local entrepreneurs across the developing world, as part of its Business Call to Action strategy.
I have uploaded some pictures from my travels working in the Coca-Cola system. The set focuses on manual distribution in the system in Africa and Asia. More to follow.