Nestlé’s Amazon distribution model
July 23, 2010 by Tielman Nieuwoudt
Filed under Featured Articles, Route-to-Market, Social Responsibility
Photo: Marcia Zoet Bloomberg Nestlé is planning to sail a supermarket barge down two Amazon River tributaries, namely Pará and Xingu rivers in Brazil. Nestlé wants to compete with Unilever in Brazil and aims to reach customers isolated from branded goods. Consumer goods companies are increasingly focusing on the one billion people in emerging markets [...]
