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Emerging markets - Supply chain, last-mile logistics & informal retail service models

What We Do

The Supply Chain Lab (TSCL) is an independent consultancy focused on supply chain, last-mile logistics, and informal retail service models in emerging markets.

Advisory: Provide subject-matter expertise for companies and startups focused on B2B, consumer goods, agriculture, healthcare (public and private), and the solar industry.

​Informal market service models: TSCL has extensive experience analysing, designing, implementing and scaling service models for informal markets and micro-retailers.


Client profile: Large multinationals, financial institutions, consultancies, investment firms, startups, non-governmental organisations, and donors.

Tielman assist organisations in navigating complex and often fragmented supply chains within emerging markets.


He has more than two decades of personal and professional experience — working, living and travelling across more than a hundred countries, primarily in emerging economies in Africa, Asia, Latin America and the Middle East. 

He has been involved in startups, FMCG, healthcare, agriculture, solar, inclusive business, and M4P (Making Markets Work for the Poor) projects focused on micro-enterprises.


Tielman is a regular blogger and has also contributed to Strategic Marketing Africa, How We Made It In Africa and Logistics Insight Asia publications. 


You are welcome to connect with him via LinkedIn.

Consulting & Advisory









Types of projects and training?

Sample of our projects:

  • Supply chain assessment

  • Route-to-market strategy

  • B2B strategy

  • Informal retail assessment

  • Distributor assessment

  • Distribution model implementation

  • Ecommerce and digitising the supply chain

  • Benchmarking distribution models

  • Inclusive business

  • M4P - Making Markets Work for the Poor

Training sessions we provide:

  • Micro-retailing insights & successful models

  • Micro-distribution project roll-out

  • Managing distributors working with micro-retailers

  • How technology is changing micro-retailing

How can you work with us?

Phone consultation:

Do you need limited assistance for your project? We can provide a 30 min or 60 min phone or Zoom consultation. 


In-country consultation:

We run a limited number of in-country consultation projects in a year. Please mail us an outline of your requirement, if you need help with your project. We can provide you with a proposal within seven working days. Alternatively, we can schedule a call to discuss the details. Email:


If you would like to schedule an in-country classroom training or workshop session, please mail us for more information. We are in the process of developing online training and will update our website once we are ready to launch. 


Algeria, Bangladesh, Brazil, Burundi, Cambodia, China, Colombia, Côte d’Ivoire, East Timor, Egypt, Eswatini, Ethiopia, Ghana, Guinea,  India, Indonesia, Iran, Kenya, Laos, Lesotho, Malawi, Mauritius, Mozambique, Namibia, Nepal, Nigeria, Philippines, Rwanda, Singapore, Sri Lanka, South Africa, South Korea, South Sudan, Tanzania, Thailand, UAE, Uganda, Vanuatu, Vietnam, Zambia & Zimbabwe.


Tielman Nieuwoudt

23 Wellington Road, Parktown

Johannesburg, South Africa


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