Emerging markets - Supply chain, last-mile logistics & informal retail service models

What We Do

TSCL is an independent consultancy focused on supply chain, last-mile logistics, and informal retail service models in emerging markets.

Informal market service models


TSCL has extensive experience analysing, designing, implementing and scaling service models for informal markets and micro-retailers. 


Micro-retailers: small independent stores, mom-and-pop stores, nanostores, traditional stores, street vendors, sari-sari, spazas, souks, kiranas - whatever you might call them in your part of the world.

What are mico-retailers? They are small enterprises employing fewer than four people. They are generally independent, stock a small selection of stock-keeping units or products, and operate out of fixed locations. In some cases such as hawkers – they are on the move.


They work in a range of industries – from consumers goods, food services, agriculture, pharmaceuticals to electronics. 

If you work in emerging markets – they are a large part of your business. But servicing these independent stores is difficult and expensive. We can assist you on this journey – and help you avoid the potholes.

Healthcare logistics

TSCL has been involved in a number of healthcare logistics projects, ranging from assessing government-controlled medical facilities, pharmaceutical market entry, cold chain studies, distributor analysis, and last-mile logistics.  

Tielman Nieuwoudt is a consultant focused supply chain, last-mile logistics, and informal retail service models in emerging markets.


He has more than two decades of personal and professional experience — working, living and travelling across more than a hundred countries, primarily in emerging economies in Africa, Asia, Latin America and the Middle East. 

He has also been involved in a number of medical logistics, inclusive business, and M4P projects focused on SMEs and BoP.


He is a regular blogger and has also contributed to Strategic Marketing Africa, How We Made It In Africa and Logistics Insight Asia publications. 


He has been a public speaker at a number of conferences and events. Recent topics include:

  • Africa supply chain challenges

  • Inclusive business – working with micro- retailers in emerging markets 

  • Route-to-Market models in emerging markets

  • Last-mile of logistics in emerging markets





Clients and Projects

Whom do we work with?

  • Large multinationals

  • Independent businesses

  • Consultancies

  • Investment firms working with start-ups or medium-sized enterprises

  • Non-governmental organisations and donors

Types of projects and training?

Sample of our projects:

  • Supply chain assessment

  • Route-to-Market strategy

  • Retail assessment

  • Distributor assessment

  • Distribution model implementation

  • Benchmarking distribution models

  • Inclusive business

  • M4P - Making Markets Work for the Poor

Training sessions we provide:

  • Micro-retailing insights & successful models

  • Micro-distribution project roll-out

  • Managing distributors working with micro-retailers

  • How technology is changing micro-retailing

How can you work with us?

Phone consultation:

Do you need limited assistance for your project? We can provide a 30 min or 60 min phone or Skype consultation. Rates are charged at $60 and $98, respectively. We can send you the Paypal link. 


In-country consultation:

We run a limited number of in-country consultation projects in a year. Please mail us an outline of your requirement, if you need help with your project. We can provide you with a proposal within seven working days. Alternatively, we can schedule a call to discuss the details. Email: 


If you would like to schedule an in-country classroom training or workshop session, please mail us for more information. We are in the process of developing online training, and will update our website once were are ready to launch. 


Algeria, Bangladesh, Brazil, Burundi, Cambodia, China, Colombia, East Timor, Egypt, Ethiopia, Ghana, Guinea,  India, Indonesia, Iran, Kenya, Laos, Mauritius, Mozambique, Namibia, Nepal, Nigeria, Philippines, Rwanda, Singapore, Sri Lanka, South Africa, South Korea, South Sudan, Tanzania, Thailand, UAE, Uganda, Vanuatu, Vietnam & Zambia.



Tielman Nieuwoudt

23 Wellington Road, Parktown

Johannesburg, South Africa

©2020 by The Supply Chain Lab.