©2019 by The Supply Chain Lab.

South Africa Beverages: Micro distribution and Women’s Job Creation

A multinational beverage company was trying to get a better understanding of its value chain and how it impacts job creation among women. During this phase of the project, the focus was on micro-distribution methods used in Africa, the financial cost implications and potential job creation opportunities when rolling out the model to other countries and territories.  

Global Beverages: Benchmarking Distribution Models Servicing Fragmented Markets

A multi-national beverage company was trying to get a better understanding of innovative, non-traditional ways that their global operations were servicing their customer base in fragmented markets. They required a benchmarking project, analysing models in Asia, Africa, Europe and Latin America.  Three distribution models were selected in China, South Korea and Southern Italy, for a detailed in-country analysis.

Mozambique Beverages: Route-to-Market Small Groceries and Small HORECA

A multi-national beverage company with an established operation in Mozambique was assessing the possibility of expanding its distribution in Nampula province, in the north of the country.  Their Route-Market strategy in Nampula concentrated mainly on larger wholesalers in key towns which acted as passive collection points. They were eager to develop a more proactive distribution strategy focused on servicing small groceries and small HORECA.

Thailand Consumer Goods: Transportation & Route-to-Market Assessment Servicing Small Groceries and Food Shops

A multi-national consumer goods company was facing increased complexity with its diverse portfolio in small groceries and food shops. The operation struggled to manage their direct sales system and availability of some key stock-keeping units (SKUs). Their complex product portfolio also affected fleet capacity and load management. They required an assessment of their Route-to-Market and transportation management system servicing small groceries and food shops.

Egypt Consumer Goods: Route-to-Market to Service Small Groceries 

A consumer packaged goods company with an operation in Egypt wanted to improve its service to small groceries in lower-income neighbourhoods of Cairo. The company worked primarily through a wholesaler system but was searching for cost-effective distribution options. Faced with strong competition —they required a new Route-to-Market to increase sales and outlet coverage in small groceries.

Ethiopia Consumer Goods: Market Entry and Route-to-Market Options

A consumer goods company was interested to enter the Ethiopian market. The client wanted to gain a better understanding of the sales and distribution best practices, and distributor network available to enter the Ethiopian market.

Zambia Agriculture: Agrochemical Company Trying to Reach to Smallholder Farmers

A Zambian agrochemical company was eager to expand its product range to a growing share of smallholder farmers (SHF). The company focused primarily on commercial farmers in Zambia, and lacked the required retail footprint to cost-effectively service SHF. The company wanted to pilot a model that would be scalable in upcountry areas.

Nigeria & Ghana Pharmacueticals: Distributor Assessment

A pharmaceutical multi-national was interested in entering Nigeria and Ghana. They had no presence in West Africa and were interested in appointing distributors in the two countries. Prior to entry, they needed a better understanding of the market dynamics and distributor landscape.

Iran Consumer Goods: Route-to-Market Pilot in Dense Markets

​A consumer goods company’s sales team performed poorly in Tehran's largest market. Travel consumed a large percentage of the teams’ time — with no warehouse in the area. The team struggled with deliveries — made difficult with large vehicles in busy market streets. The salesmen were poorly trained and lacked specific channel standards. They required an in-depth analysis of their sales and Route-to-Market system.

Guinea Beverages: Route-to-Market Assessment and Project Pilot

A beverage company was struggling with volume decline in a tough operating environment. They were facing increased competition from local brands and imports. Their current Route-to-Market model was ineffective, with limited product availability of key stock-keeping units in the market. They required a Route-to-Market assessment and wanted to pilot a distribution model directly servicing their customer base.

Nigeria Personal Care: Distributor Assessment and Distribution Model

A personal care multi-national was interested in expanding its operations in Nigeria. They were mainly trading (exporting) and were interested in establishing a more permanent base in the country with a focus on growth. They were eager to explore opportunities not just in Lagos but also in the rest of the country.

Rwanda Consumer Goods: Route-to-Market Workshop Focused on Small Groceries

A consumer goods company in Rwanda was eager to improve its distribution in small groceries. The company wanted an external view on distribution model options in similar markets. The company sought The Supply Chain Lab’s technical expertise to conduct a workshop, focused on Route-to-Market model options and key issues to consider.

Vietnam Beverages: Transshipment Assessment

A beverage company was struggling with transhipment issues of its product between Vietnam and the United Kingdom. They were facing huge penalties due to its franchise agreement. The problem appeared to originate at the distributor network servicing small groceries and food shops. They required an assessment of their systems and distributors servicing traditional customers.

Algeria Consumer Goods: Understanding the Role of Large Distributors

A consumer goods company with an operation in Algeria was trying to gain insight into its Route-to-Market effectiveness. The company was concerned about the growing role of large distributors, and the impact these distributors will have on their business going forward. They wanted to understand the current gaps in the markets and potential Route-to-Market distribution alternatives.

Bangladesh Consumer Goods: Due Diligence

A consumer goods company was interested in acquiring a local Bangladesh manufacturer to expand its footprint in the sub-continent. They had limited knowledge of the country and were eager to get a better understanding of the operation, market potential and resources required. 

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