Ethiopia Market Entry

Situation:

A client was interested to enter the Ethiopian market that holds significant opportunity and represents one of the fastest-growing economies in Africa. The client wanted to gain a better understanding of the sales and distribution options available to enter the Ethiopian market.


The Supply Chain Lab approach & results:

The Supply Chain Lab (TSCL) conducted an assessment of the key markets and cities in the country. The assessment included the Route-to-Market model options available, the existing wholesale and distributor landscape and potential partners and margins in the Ethiopian market. The project included an overview of the product category, channel selection, competitor’s product availability and price points.

The client was presented with a detailed report, including sales and distribution entry options, organisational requirements and key learnings when entering the Ethiopian market.